Music Fiends, meet Warby Parker…

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Typically, my posts consist of band profiles/interviews, ‘BBB Live’ episodes, and some times album reviews. However, I am always on the lookout for other ventures that have to do with music or are inspired by music. Recently, one of those ventures was brought to my attention.

I wear glasses and I’ve known about the eye wear company Warby Parker for a while now, a coworker brought them to my attention last year. Well, Warby Parker is basically an ‘indie’ eye wear company who in their own words is, “A collaboration between four close friends, Warby Parker was conceived as an alternative to the overpriced and bland eyewear available today. Prescription eyewear should not cost a fortune. The industry is controlled by a few large companies that have kept prices artificially high, reaping huge profits from consumers who have no other options. By circumventing traditional channels and engaging with customers directly through our website, Warby Parker is able to provide higher-quality, better-looking prescription eyewear at a fraction of the price.” All in all, my kind of place. They also do a buy a pair, give a pair program, similar to what Tom’s shoes does. How rad is that?

Well, they get a little radder…they’ve recently released limited-edition frames inspired by a musician who has always been extremely eclectic, experimental and never conformed to popular demand. That artist is Beck, and WP’s collaboration with him, dubbed ‘Carmichael’ is the perfect eye wear creation for the stylish nerd. Personally, though both frames are simple yet classy, I love the clear frames. Something about those really screams, “I chose to be different!”

So, if you’re looking for a little originality, and want to buy affordably from a company who is inspired by more sophisticated pursuits, scope out Warby Parker, my fellow four-eyed folks, you won’t be sorry.

Scope WP’s blog for more info:

http://blog.warbyparker.com/introducing-collaboration-beck/

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http://www.warbyparker.com

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